As an actor or actress looking for roles, yourself and your talents are basically a business model. Just as with any other business, marketing yourself and your talents to an audience who would be interested in your skill sets will be a huge component of your everyday workload if you ever expect to get anywhere. No matter how good you are, and no matter how well-honed your acting skills may be, without good marketing, you will have a hard time finding work. This is why the best actors who are most serious about acting as a career hire a creative agency right from the start.
A creative agency helps you with the marketing aspect of your acting business by providing you with all different levels of representation to those in the industry, but you have to find the best for this to happen. Here is a look at some of the attributes you should be looking for in a creative agency as an actor.
The agency has worked with actors of your skill level.
There are some people in the acting business who automatically try to go after an agency that has worked with only the most well-known stars. They do this with the assumption that if they work with top-known names in the industry, they must be good. While this can be true, picking based on star-worthy client lists is not the best thing to do.
Actors need different levels of marketing depending on where they are in their career. Top-name actors are going to be marketed in a different fashion than someone just starting out. Therefore, you may want a smaller agency who is more accustomed to working with individuals of your skill and status.
The agency has a history of working with a customer base you're interested in.
Some creative agencies gear their talent marketing efforts more toward large production companies primarily in charge of creating major films. Others may only focus on small gigs like commercial work or independent film companies looking for extras.
When you are just starting out in your acting career, it is best if you find a creative agency that has a history of working with the customer base you are going for. If you are more interested in leading roles in major films, go with a creative agency that has a history of working with these companies, for example. Talk with an agency in your area for more information.